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Wednesday, April 15, 2020 | History

8 edition of Marketing for public and nonprofit managers found in the catalog.

Marketing for public and nonprofit managers

  • 235 Want to read
  • 11 Currently reading

Published by Wiley in New York .
Written in English

    Subjects:
  • Nonprofit organizations -- Marketing.,
  • Government business enterprises -- Marketing.

  • Edition Notes

    Includes bibliographical references and index.

    StatementChristopher H. Lovelock, Charles B. Weinberg.
    ContributionsWeinberg, Charles B.
    Classifications
    LC ClassificationsHF5415 .L65 1984
    The Physical Object
    Paginationxiv, 607 p. :
    Number of Pages607
    ID Numbers
    Open LibraryOL3168485M
    ISBN 100471037222
    LC Control Number83010555

    Downloadable (with restrictions)! Contemporary public and nonprofit management research has disproportionally emphasized the importance of intrinsic motivation (especially service motivation) but has given comparatively little attention to non-intrinsic motivation. According to self-determination theory (SDT), non-intrinsic motivation moves from identified motivation, introjected motivation


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Marketing for public and nonprofit managers by Christopher H. Lovelock Download PDF EPUB FB2

Marketing for public and nonprofit managers. New York: Wiley, © (OCoLC) Material Type: Internet resource: Document Type: Book, Internet Resource: All Authors / Contributors: Christopher H Lovelock; Charles B Weinberg   Cases in Public and Nonprofit Marketing inand a com- panion readings book, Readings in Public and Nonprofit Mar- keting in The case book contains 21 managerial decision making cases, most of them quite substantial, which in our   in this journal This practical book is dedicated to building ethical organizations.

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